Golden Charter / News & Advice / Appointing Sorya, our Chief Customer Officer

Appointing Sorya, our Chief Customer Officer

29 Jul 2024 | 1 min read time

Golden Charter completes leadership team with appointment of Chief Customer Officer

We have strengthened our senior leadership team with the introduction of a newly created Chief Customer Officer role.

Sorya Kousourou brings over 20 years of marketing, digital transformation and customer experience expertise from companies including Tesco Bank, Sainsbury’s Bank, Cheque Centre & HBOS to the role.

Sorya will use her previous experience to create innovative strategies that deliver tangible value to Golden Charter customers.

Completing our senior leadership team, the CCO will focus on championing customer needs, enhancing product offerings and strengthening relationships in the competitive funeral planning sector.

Charlie Norman, Chief Executive, commented: "Sorya’s appointment signifies a pivotal moment of growth for Golden Charter as we strengthen our leadership team. We’re looking forward to Sorya bringing her wealth of experience and a fresh perspective to Golden Charter to continue enhancing our customers’ experiences."

Sorya added: “I'm honoured to join Golden Charter, a business with a rich heritage and strong customer focus. I've been warmly welcomed by the team and impressed by the passion and customer-centric culture.

“Reflecting on the essential service of funeral planning, which offers peace of mind and support for families, reinforces the meaningful impact Golden Charter has. Looking ahead, I aim to expand our reach and enhance customer experiences even further, adapting to evolving needs with inclusivity and trust at the forefront."

Sorya’s appointment closely follows the addition of Stuart McWhinnie as Chief Technology Officer in April, tasked with driving technological transformation, and Jill Hood as Chief Marketing Officer, overseeing our marketing and brand strategy development.

Golden Charter

Smart Planning for Later Life

We are one of the largest funeral plan providers in the UK* and we work with over 2,900 independent funeral directors across the UK*. Many are long-standing, family-run businesses and all provide a compassionate and professional service.

Find out more about how you can plan for the future with one of the funeral directors in our network.

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